Consumer Confidence

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We shop less if we aren't confident in the economy, so the consumer confidence index is hugely important.

Consumer confidence index average of 5 questions

Total Consumer Confidence Index

2 present

• Present Situation Index
  • How do you feel about current business (better/worse/same)
  • Same about employment
• Future Situation Index
  • Opinion about future in 6 months (better/worse/same)
  • Same about employment
  • And Family income

Current index vs Expectations index represents a vector for the economy