Koestler's Law of Creativity

The creative act is not an act of creation in the sense of the Old Testament.

It does not create something out of nothing; it uncovers, selects, re-shuffles, combines, synthesises already existing facts, ideas, faculties, skills.

The more familiar the parts, the more striking the new whole.

https://www.brainpickings.org/2013/05/20/arthur-koestler-creativity-bisociation/

https://dig.wiki.innovateoregon.org/view/blue-plane pull

https://en.wikipedia.org/wiki/The_Act_of_Creation pull

Dennis' Innovaction Process

The bottle exercise - describe (I1) - detailed description (I2 of 4i's) - Flex assumptions (I3) - Test I4

Relations to [[Story of Stories]]

We can look at a recipe like this where ingredients and weights are variables which could be changed to morph the outcome into something new.

Exploit vs Explore

S curves

Recipe followers vs creative cooks