**Koestler's Law of Creativity**


The creative act is not an act of creation in the sense of the Old Testament.


It does not create something out of nothing; it uncovers, selects, re-shuffles, combines, synthesises already existing facts, ideas, faculties, skills.


The more familiar the parts, the more striking the new whole.


https://www.brainpickings.org/2013/05/20/arthur-koestler-creativity-bisociation/


https://dig.wiki.innovateoregon.org/view/blue-plane

https://en.wikipedia.org/wiki/The_Act_of_Creation


Dennis' Innovaction Process

The bottle exercise - describe (I1) - detailed description (I2 of 4i's) - Flex assumptions (I3) - Test I4


Relations to [[Story of Stories]]


We can look at a recipe like this where ingredients and weights are variables which could be changed to morph the outcome into something new.


Exploit vs Explore


S curves


Recipe followers vs creative cooks