📕 subnode [[@KGBicheno/consumer confidence]]
in 📚 node [[consumer-confidence]]
Consumer Confidence
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We shop less if we aren't confident in the economy, so the consumer confidence index is hugely important.
Consumer confidence index average of 5 questions
Total Consumer Confidence Index
2 present
-
Present Situation Index
- How do you feel about current business (better/worse/same)
- Same about employment
-
Future Situation Index
- Opinion about future in 6 months (better/worse/same)
- Same about employment
- And Family income
Current index vs Expectations index represents a vector for the economy
📖 stoas
- public document at doc.anagora.org/consumer-confidence
- video call at meet.jit.si/consumer-confidence