📚 node [[how to start a startup]]
📓 garden/dr_kvj/How to start a startup.md by @dr_kvj
  1. Important to be mission driven all the time
  2. Best to always target a market that is small , but rapidly growing
    • Reason why ?
      • The people in these markets are desperate for a good product
      • They are more forgiving towards a product that is not perfect , but is constantly evolving
    • So what would our best choice of market be ?
      • Small but rapid markets : PKM , digital gardening , productivity , graph based database, note taking
      • LArge but slow growing : Academia
  3. Answer these questions :
    1. Why start now ?
    2. Why not start after a few years ?
    • If you can answer them , then just go for it/
  4. Always better to build something that a small number of users will LOVE , rather than a product that a large number of users will just like . It's always easy to go from a small loving group to a larger group , rather than from a large liking group to large loving group who will pay for the product .
    1. Take home message from this : shape codex and sell it to the small user group that will definitely love .
    2. This is why Roam won , it was buit for a very small group of users who loved it and then marketed it by themselves
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