Being, having, appearing

An earlier stage in the economy's domination of social life entailed an obvious downgrading of being into having that left its stamp on all human endeavour. The present stage, in which social life is completely taken over by the accumulated products of the economy, entails a generalized shift from having to [[appearing]]: all effective "having" must now derive its immediate prestige and its ultimate raison d'etre from appearances.

– [[The Society of the Spectacle]]