[[@forshaper/2023 06 04]]

📕 subnode [[@forshaper/2023 06 04]] in 📚 node [[2023-06-04]]

📓 garden/forshaper/notes/journals/2023_06_04.md by @forshaper

How can a [[link]] be made between a [[new]] [[message]] and a message of an incumbent [[group]]? collapsed:: true
- How often does an [[environmental]] [[trigger]] occur? How strong is the [[link]] between the [[message]] and the [[reminder]]?
  - How many links are there for any given [[cue]]? What will people connect to this thing? How many different answers would you get in [[association]] with this thing?
    - Pick cues that are [[near]] whatever you [[want]] someone to do, so it's easy for them to [[buy]] the [[product]] or [[service]] or [[act]].
      - [[When]] are people in a [[place]] to consider this thing? What is around them in that place? [[timing]]
      - Using environmental triggers to [[sell]] is equivalent to forming a [[trigger]] action [[plan]] for someone else.
What would give someone a sense of [[awe]]?
- People share things that gave them a sense of [[awe]], as well as things that [[surprise]] or are of [[use]].
  - Sharing [[emotions]] acts as a [[ritual]] that gives [[energy]].
    - People are more likely to [[share]] [[emotions]] that have to do with gaining or losing [[energy]]- emotions that are high [[arousal]] to ready someone for [[movement]].
      - [[Awe]], [[excitement]], [[laughter]], [[anger]], [[disgust]], and [[anxiety]] are all high [[arousal]].
        
        For a rousing [[speech]] or [[story]], consider starting with [[anxiety]], invoking [[anger]], diffusing with a [[joke]], building anticipation for an exciting [[experience]], and finishing off with something that gives [[people]] a sense of [[awe]].
        
        What other people are [[feeling]] a high arousal [[emotion]] about this thing? How can someone offer a [[Schelling]] point for them?
        
        What do people [[feel]] about this [[product]] or [[service]]? What could they feel with this product or service? How could this impact their lives?
        
        When writing a [[story]], consider changing each [[scene]] to evoke different [[emotions]] and compare the effects.
        
        Any sort of high [[energy]] will encourage people to [[share]] things- so catching them around physical activity will make it more likely that they will share things.
        
        Consider a [[scene]] in a [[story]] where an interrogator tempts the [[prisoner]] into a high [[energy]] [[dance]] to get more [[information]] from them.
        
        [[Feelings]] [[move]] people.

📖 stoas

public document at doc.anagora.org/2023-06-04
video call at meet.jit.si/2023-06-04

⥱ context

To see links, go up to full node [[2023-06-04]].