layout: post title: "Why Web2.0 Matters: Preparing for Glocalization" created: 1128032901 categories:

• web 2.0
• glocalization
• Social Media

Goes on my list of "must read" articles about shifting nature of Web 2.0, from Danah's unique perspective at the intersection of social science, academia, and technology.

Buzzwords associated with Web2.0 include: remix, tagging, hackability, social networks, open APIs, microcontent, personalization. People discuss how the web is moving from a read-only system to a read/write system and they focus on technologies like GreaseMonkey, Ajax, RSS/Atom, Ruby on Rails. Of course, others talk about the paradoxical relationship between openness and control. The reality is that when people talk about Web2.0, they're talking about a political affiliation with The Next Cool Thing, even if no one has a clue what it is yet.

Personally, i don't find comfort in any of the business, technological or experiential explanations. Yet, i do believe that a shift is occurring and i find myself emotionally invested in it. So then i had to ask myself: what is Web2.0 and why does it matter? The answer is glocalization.