The inevitable failures, however, should not discredit the entire project of bespoke social networks designed around specific community needs. Prospective entrepreneurs, operators, content creators, and designers are the “social engineers” of these spaces, and here is found the transformative potential of the model. Here, design, development, and content creation are no longer merely tools for generating revenue; they are also tools of community organizing. Here, design and engineering take on the valence of care, and the emotional involvement of being a contributor, moderator, and member. Where does “design” end and “moderation” begin? Because the mainstream social networks have been designed by a tiny number of people, we have been prevented from experimenting and creating new knowledge about what sustainable community management online looks like. Start erasing the line between operators, customers, and community members disappears, and squint; you begin make out the shape of a group of people who can build for themselves and determine their own path of development.