layout: post title: iTunes is successful...or maybe not created: 1054125300 categories:

• Mac

There have been some interesting deconstructions of Apple's iTunes Music Store business. There has also been a 25% increase in Apple's share price.

Greg sent me a story from Business 2.0 entitled Giving iTunes a Careful Listen:

One million downloads per week sounds nice, but a closer look at the numbers shows that the service isn't the boffo success it's made out to be. And it doesn't justify the 25 percent run-up it's created for Apple stock.

Then, Don Don">pull Park links an article called Micropayments Redux at the iTunes Music Store:

Has Apple broken the code on micropayments? Yes and no. The success of the Store demonstrates that there is a broad market for premium content?sold ala Carte, immediately accessible, and fairly priced. In this sense, the Apple iTunes Music Store is the best micropayments proof point to date. Its success should encourage others to pursue similar models or to provide a cross-merchant micropayments infrastructure.