• [[books]]

• Quotes

• “The first great flowering of printed literature arrived, with works by such masters as Shakespeare, Cervantes, Molière, and Milton, not to mention Bacon and Descartes, entering the inventories of booksellers and the libraries of readers.”
• “Along with the high-minded came the low-minded. Tawdry novels, quack theories, gutter journalism, propaganda, and, of course, reams of pornography poured into the marketplace and found eager buyers at every station in society. Priests and politicians began to wonder whether, as England’s first official book censor put it in 1660, “more mischief than advantage were not occasion’d to the Christian world by the Invention of Typography.” The famed Spanish dramatist Lope de Vega expressed the feelings of many a grandee when, in his 1612 play All Citizens Are Soldiers, he wrote:

So many books—so much confusion! All around us an ocean of print And most of it covered in froth” —[[Nicholas Carr]], [[The Shallows]] [[books]]

• Author:: [[Nicholas Carr]]
• Full Title:: The Shallows
• Category:: [[books]]

• Highlights first synced by [[readwise]] [[September 2nd, 2020]]

  • The technology of the medium, however astonishing it may be, disappears behind whatever flows through it—facts, entertainment, instruction, conversation. When people start debating (as they always do) whether the medium’s effects are good or bad, it’s the content they wrestle over. (Location 87)
  • We’re too busy being dazzled or disturbed by the programming to notice what’s going on inside our heads. In the end, we come to pretend that the technology itself doesn’t matter. (Location 105)
  • McLuhan quoted a self-serving pronouncement by David Sarnoff, the media mogul who pioneered radio at RCA and television at NBC. In a speech at the University of Notre Dame in 1955, Sarnoff dismissed criticism of the mass media on which he had built his empire and his fortune. He turned the blame for any ill effects away from the technologies and onto the listeners and viewers: “We are too prone to make technological instruments the scapegoats for the sins of those who wield them. The products of modern science are not in themselves good or bad; it is the way they are used that determines their value.” McLuhan scoffed at the idea, chiding Sarnoff for speaking with “the voice of the current somnambulism.”4 Every new medium, McLuhan understood, changes us. “Our conventional response to all media, namely that it is how they are used that counts, is the numb stance of the technological idiot,” he wrote. The content of a medium is just “the juicy piece of meat carried by the burglar to distract the watchdog of the mind.” (Location 108)
  • As McLuhan suggested, media aren’t just channels of information. They supply the stuff of thought, but they also shape the process of thought. And what the Net seems to be doing is chipping away my capacity for concentration and contemplation. Whether I’m online or not, my mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski. (Location 150)
  • Our genes “specify” many of “the connections among neurons—that is, which neurons form synaptic connections with which other neurons and when.” Those genetically determined connections form Kant’s innate templates, the basic architecture of the brain. But our experiences regulate the strength, or “long-term effectiveness,” of the connections, allowing, as Locke had argued, the ongoing reshaping of the mind and “the expression of new patterns of behavior.” (Location 509)
  • In the most extreme expression of the determinist view, human beings become little more than “the sex organs of the machine world,” as McLuhan memorably wrote in the “Gadget Lover” chapter of Understanding Media. (Location 791)