# Digital regulation - GDPR was big success in raising awareness of issues - e.g. all the opt-in banners might be annoying, but at least it surfaces the issue of collection - ePrivacy - EU is good, however volume of regulation should not be the yardstick as to whether a country is good - EU also has some back things like the copyright directive - what is an effective dissuasive technique? - e.g. FBs stock price went up after $5 billion fine - consumer choice can be powerful - be we obviously need to have choice available in order for people to move somewhere - Digital Services Act