- How is this [[business]] [[product]] or [[service]] the first of a new [[category]] for [[people]]? - [[Own]] a [[word]] in people's minds. - Nobody cares about your shit. You will have to [[sell]]. - Does this [[product]] or [[service]] give [[people]] enough [[energy]] that they are moved to [[tell]] people they look up to about it? - How much does it [[cost]] for [[people]] to [[find]] your stuff? - What would make someone [[proud]] of sharing your [[product]] or [[service]]? - Does this make people who will use your stuff look good? Does it give them [[status]]? Will it give them [[energy]]? - How does being associated with your work associate them with a [[place]] and [[people]] they aspire to? - Play with X and you can go where other people who played with X got to. - In [[unarmed]] [[grappling]], send [[pressure]] into a specific [[location]] to get them to stop [[moving]], in the same way you would target a specific location while [[striking]].