So, I ended up attending Alex's birthday party this past Saturday night (great Greek food at the Ouzeri in Kits, BTW). I know that he is a big SEO guy, so I thought I would give the "gift of a link". Alex runs a great consulting firm called emarketing 101, and Alex's title is a Vancouver BC Search Engine Optimization (SEO) Services Expert.
I remember first get interested in search results when I first started with Drupal. I spent a bunch of time trying to figure out what worked, and why. I can safely say that I'm nowhere near knowing all of the intricate details and "tricks" of SEO, but I think I still know the basics -- clean HTML code, clean URLs, some logical cross linking of pages (tags are great for this), and so on. And, of course, the three C's -- compelling content constantly.
Will this be a trend? Have other people given links as birthday gifts?