---
date: 2021-03-10T21:08:16.301-08:00
category:
  - floc
  - advertising
  - Google
---
Just learning more about Google’s third party cookie replacement, FLoC, [[Federated Learning of Cohorts]]. The [[EFF]] says: [Google’s FLoC Is a Terrible Idea](https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea).