---
date: 2021-03-07T22:08:55.359-08:00
category:
  - advertising
  - privacy
  - WICG
  - Google
  - Microsoft
---
Microsoft is proposing a [privacy-preserving advertising approach]() called [[PARAKEET]]. 

via [@johnwilander](https://twitter.com/johnwilander/status/1368705244041912322) - who works for Apple on the Safari tracking prevention team. 

From discussing with Claire, also related to Google’s [FLoC](https://github.com/WICG/floc), and this article [Building a privacy-first future for web advertising](https://blog.google/products/ads-commerce/2021-01-privacy-sandbox/).